Savvy Squares
Tag Heuer Looking to the future while celebrating its past
To watch high, an important anniversary is the time to look back through its history, to revive its successes, reaffirm the values that you got here, and yes, to celebrate their survival in a world of increasingly competitive and fierce. 150 th anniversary of TAG Heuer been following the traditional model in their marketing worldwide.
There is a lavishly illustrated book Memorial and a new "360 degrees "museum in the form of a clock. There are a number of new watches that reaffirm the accuracy and robust synchronization seems that the brand is indelibly associated with motor sport. And there's "The Duel of the Champions", which is practically the same for the bites and the McLaren drivers, Lewis Hamilton, Champion World Formula 1 drivers Jenson Button and against each other in a strange looking face to face.
Then, moreover, are not the pioneers of the Odyssey, a reconciliation with U.S. company car Tesla Motors, which makes the car and a collection of 18 pieces of TAG Heuer watches, including the new Carrera Calibre 1887, a traveling exhibition worldwide round and seven months from Geneva to London. The Odyssey includes stops in major cities along the way with much hype and not the larger number of celebrities and minor, and as such, as the marketing ploy TAG Heuer smart air that keeps the public eye most of this year.
TAG for the purists, however, the trick would be just a bit too far, because at least at first glance appears to separate the sacred traditions of TAG Heuer. After all, when the case of vehicles of the company is all about high octane racing power-speed automatic. As such, it is definitely not politically correct a sort of Jeremy Clarkson watches. And yet here is the link to the Tesla, a California company dedicated to the idea of the strange electric car Electric cars not only awareness, but in terms of aesthetics and performance, "awesome." As Clarkson might say, "Who are they kidding? "
Tesla, however, is no joke at all. His TAG Heuer Tesla Roadster is a zero-emissions sports car that not only looks great well - courtesy of a body by Lotus - which is also capable of accelerating from 0 to 60 km / h in 3.7 seconds. "TAG", it seems, has managed to square the circle awkward combination of environmental correctness with impressive speed. Not a bad start of the next 150 years, this great clock.
About the Author
Time² is a watch specialist with over 100 brands ranging from Emporio Armani to Rolex, Casio to Omega and offer the very latest Designer Watches, Mens Watches and Ladies Watches. Time² specialise in rare and limited edition pieces not found anywhere else in the UK
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